You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting...
Course Contents
Create influencer relationships and collaborations and analyze data to see which content gets the most shares. Create a final report of your findings and recommendations for SEO and present your recommendations to your client.
Audience
- Minimum requirement of formal education is Matric or Intermediate
- Students, Marketers, Web Professionals, Business Owners
Certificate
- On successful completion of the Course Participants will be awarded a Participation Certificate from AUS Trainings (INSTITUTE OF MODERN TECHNOLOGIES)
Course Information
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Classes:
8 Weeks, With 3 classes of 3 hours in a week
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Course Duration:
2 Months
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Total Credits:
72 Hours
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Student Capacity:
Max 15 Students / Batch
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Class Schedule:
Monday To Saturday
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Class Time:
9.00 am - 10.00 pm
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Course Experts:
03
Training Methodology
- Search Algorithm
- Search Engine Optimization (SEO)
- Mathematical Optimization
- Semantics
- Social Media Marketing
- Social Media
- Content Marketing
- Keyword Research
- Marketing
- Learn in-demand skills from professionals and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from AUS Trainings
Course Outlines
✓ Introduction to Google SEO
✓ Current SEO Best Practices
✓ SEO of Today, Tomorrow and Beyond
✓ Your Audience and Building Personas
✓ Google SEO Fundamentals
✓ Optimizing a Website for Google Search
✓ Advanced Content and Social Tactics to Optimize SEO
✓ Google SEO Project
✓ Getting Started and Introduction to On-Page SEO
✓ Domain Factors, Page Level Factors, Image SEO, Site Level Factors
✓ Introduction to Off-Page SEO, Link Building, Hyperlink, Types Of Anchor Text, Backlinks / Inbound Links
✓ Introduction to Technical SEO
✓ Keyword Theory and Research
✓ Introduction to Optimizing a Website for Google Search
✓ Advanced SEO Strategies, Link Building Techniques
✓ Mobile / App SEO and Metrics & KPIs, App Store Optimization (ASO)
✓ Creating an SEO Campaign
✓ Introduction to Advanced Content and Social Tactics to Optimize SEO
✓ Social Media Marketing
✓ Influencer Marketing
✓ Creating Outstanding Content
✓ Site’s Opportunity for Improvement
✓ Initial Research Phase & Presenting Your Findings